We extended Choose Cranbrook’s instance of CityViz data platform by adding insights into local and regional unique monthly visitors. Data is provided by TELUS Data for Good program, and the analysis provides yearly and monthly visitor number and underlying trends.
This great new feature is part of the Choose Cranbrook website dedicated to providing information and transparency.
These insights are important in a wide variety of ways.
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Tourism development: The City is able to work on tourism development based on the trends and information provided. Knowing how many people are within a couple of hours drive from the community helps them understand the potential of the visitor attraction campaigns.
With the information available, other communities in the region are able to improve their tourism and development too.
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Investment attraction: Economic development department uses this information to showcase that the number of consumers in the community and the region throughout the year is significantly higher compared to number of usual residents, providing for a significantly larger consumer base and market size. These insights make it much easier to attract big box retail stores.
Combining this information with the retail spending analysis goes even a step further and helps paint the full picture about the purchasing power of the community and region.
- Emergency preparedness: The insights help with emergency preparedness planning, so that community can be ready for periods of increased visitation.